Spam, scams, unsolicited advertising?
These words might be a bit unfamiliar to those of us who consider ourselves to be daily users of the Internet. What is the most common example of unsolicited advertising?
We found these annoying advertisements in areas such as pop-up ads that appear when we open Facebook or even an online newspaper.
Sometimes the advertisement does not look suspicious, but when we click on the link, it only asks for money or shows us inappropriate content.
Some websites also send us inappropriate and annoying emails if we subscribe, causing us to unsubscribe to future emails after we have received numerous emails containing spam. People will also share experiences about the annoying ads of specific companies with others.
Based on this research, 90% of Internet users have experienced annoying advertisements online. Sources of annoying advertisement include emails or sidebar ads featured on several websites. In addition, everyone thinks irrelevant ads are annoying.
According to eMarketer, marketers should ensure their advertisements reach the correct target audience and do not discourage a potential customer from buying our products.
Some advertisements even take up almost half of the webpage and distract customers during their online surfing.
How do we ensure our advertisement meet legal and ethical standards?
- Evaluations of products are important because not all products and services are suitable for all customers.
2. There is nothing wrong with wanting to earn money as a seller, but we should use integrity when creating online advertising.
3. Social media is helpful in building enduring relationships with customers and promoting our brands. A natural result based on the searches of real people will yield better traffic compared to using software that follows people automatically and sends direct messages with “spammy content”. No one will end up buying your products if you use that tactic.
4. Real testimonials are important. They show that we have satisfied our customers and that our products have value when compared to our competitors. Testimonials also increase our credibility. However, some websites use “fake testimonials”. Wait until your products have real testimonials instead of creating fake testimonials.
These are my views on legal and ethical issues with regards to advertising on the Internet. Share your experiences regarding legal and ethical issues in the comment section below!
Comm, Joel. ‘Standards For Ethical Internet Marketing’. Joel Comm – Keynote Speaker. N.p., 2015. Web. 11 Oct. 2015.